![subliminal messages adverts subliminal messages adverts](https://i.pinimg.com/736x/44/0b/c5/440bc541ffa4afb8857950fcc9e2d69f--email-marketing-conspiracy.jpg)
(ref to Sperling experiment- ‘what is information overload‘ article) Balwin (1991) carried out studies on how iconic figures and their expressions had an effect on the observers answer.
![subliminal messages adverts subliminal messages adverts](http://thehustle.co/wp-content/uploads/2015/10/pepsi_sex_can-200x300.jpg)
The idea here is to “turn off” the subconscious mind’s reporting mechanisms. The commands words “SLEEP” and “OBEY” are geared directly at the subconscious mind.
![subliminal messages adverts subliminal messages adverts](https://www.aaaa.org/wp-content/uploads/2017/10/4As-Subliminal-ad.jpg)
The use of pattern recognition helps us to make sense of all the information that is overloading our minds. I’ve learnt that information overload can contain subliminal messages, through adverts, design, and people as a form of influence (and whether we accept it or not, we are still manipulated to choose).